Pricing Perspectives: Marketing and Management Implications of New Theories and Applications Sandra Rothenberger

ISBN: 9780230207226

Published: December 15th 2008

Hardcover

240 pages


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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications  by  Sandra Rothenberger

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications by Sandra Rothenberger
December 15th 2008 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 240 pages | ISBN: 9780230207226 | 10.34 Mb

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights newMoreThe world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.



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